Snog Frozen Yogurt

Winter artist installation

Tuesday, November 11th, 2008

We know the British winter can be uninspiring to say the least. We want our shop to be haven of health, warmth and positive vibes, to help us all beat the winter blues. We’ve asked illustrator Giedre Domzaite to run riot across the walls and windows, illustrating our winter campaign Life’s brighter when you Snog. Her wonderful creations are a brilliant burst of colour and fun that will certainly brighten up our lives this winter. We love to work with new artists, they keep our shop fresh, interesting and evolving. See Giedre’s artwork in the South Kensington shop now.

Hello, my name is Giedre Domzaite. Originally from Lithuania, I graduated from the Vilnius Academy of Arts and initially moved to London attracted by its creative energy. I decided to settle in the city – finding it a fascinating place for people watching. I find the enormous diversity of expression such an inspiration for my character design. Old folk snoozing on buses, city workers in pinstripes, wild eyed revelers in fancy outfits; the city is full of eccentrics and hopefully you can recognise them in my illustrations.

I approach every project as a unique and special endeavour, trying to develop a different feeling and style for each. This way I can also learn something new every time I work on a project.

Working on the large format illustrations for Snog was a very enjoyable experience not only because of the scale this project provided to play with shapes and colours, but also in the challenge of defining a line between cute, quirky and childish. I loved the idea of an imaginary frozen yogurt land full of fruit monster inhabitants – dizzy blueberries, lazy pear, party animal pistachio; they’ve all found a place here in Snog.

In collaboration with YCN

Interested in being our next artist? Email creatives@ifancyasnog.com

Win limited edition Snog T-shirts featuring Giedre’s illustrations

Category: Campaigns, News Posted by: admin